Head Product Marketing

Summary:

The role is for marketing professionals with strong passion for innovation in product development & capability to create brands. The role covers active involvement to plan & create campaigns that differentiate in cluttered media, and active coordination with the sales team to channel & implement marketing strategies. The Head of Product and marketing shall be driving ATL, and BTL campaigns and shall be a guide to Pre-Sales to in-house digital.

The role also involves intensive work in New Product Development for projects with a turnover of a thousand crores

Roles and Responsibilities:

• To create an effective product portfolio for the business by understanding the present and future business opportunities
• To create and manage world-class real estate brands using advertising and other marketing tools
• To use various communication channels through various mediums to create enhanced target audience awareness of target brand attributes in a cost-effective way and to deliver required footfalls in quality and quantity
• To provide adequate and fast market intelligence inputs for ensuring an attractive pricing strategy and mechanism for each product on an ongoing basis
• To overlook all verticals of creative, brand, digital, outdoor and corporate PR.

KRAs:

• Targeted Contribution - in Value and %age terms as per business plan
• Qualitative assessment of marketing inputs and speed of sales for each project
• Maximize brand valuation and maximize the capability to charge a price premium
• Competitor pricing change and sales transaction information assessment.

The team works towards developing a multi-phased and differentiated approach to brand building from the start of conceptualizing the product, developing a differentiated product positioning and marketing strategy, and managing various marketing programs and customer interactions till the point of handover to the customer.

Competencies:

• Real estate experience is mandatory ( Min 5 years in senior leadership role of product & marketing )
• Building brand strategy
• New product development
• Effective consumer understating
• Brand communication development
• Go-to-market strategy
• Capable of handling multiple stakeholders and managing their expectations with responsibility and confidence
• Taking quick and effective calls to resolve execution-specific issues that arise from time-to-time
• Adaptable to different / rapidly changing circumstances
• Ability to manage client conversation & manage relationships

Job Location : HSR, Bangalore

CTC Upto 25 lpa for a right candidate Plus annual incentive based bonus and other perks.

Language Preference: Hindi, English and other south Indian Languages ( Not mandatory but good to have )

Joining : Immediate