Lead - Customer Acquisition/Performance Marketing - Health Insurance (8-10 yrs)

Role & Responsibilities:

- Develop and implement strategies to shape and optimize end-to-end enterprise customer acquisition funnel for health insurance policy purchase, servicing and renewal.

- As a Performance Marketing Manager, you will create, execute, and manage paid acquisition campaigns. You will be responsible for analyzing data to pull insights and inform decisions across all acquisition channels to boost growth.

- Build and manage acquisition campaigns across various channels including social, SEM, and display to drive revenue and increase ROI.

- Analyze and optimize campaign performance based on data-driven insights and strategy using quantitative analysis.

- Identify marketing performance issues and pinpoint the root cause analysis with the help of analytics tools such as Google Analytics.

- Effectively communicate complicated analyses by developing easy-to-use reporting or visualization dashboards (demand funnel, marketing planning and budgeting, marketing ROI, operational efficiency, campaign impact, awareness, events, and strategic KPIs).

- Understand new and relevant KPI metrics requirements for performance management and optimization purposes.

- Work with creative and marketing teams to test strategies and innovation.

- Deliver quantifiable improvements in ROI and cost per conversion across all channels.

You could be the right candidate if you:

- At least 8-10 years of experience in performance marketing preferably in insurance / ecommerce category with a proven track record of at least 5 years leading performance marketing capabilities including customer acquisition and retention strategies

- In-platform execution experience setting up campaigns in Facebook ads manager, Google Ads, and Google AdWords.

- Deep understanding of data or data modeling and able to objectively identify insights for sharing with stakeholders.

- Exceptional analytical skills to identify opportunities within complex data and where these can be operationalized.

- Preferably Master's Degree in Marketing or relevant field.