Group Brand Head - Beauty & Personal Care (8-10 yrs)

Company : TOP Beauty organization

Designation : Group Brand manager

Location : Mumbai

CTC details : 70 LPA [All inclusive]

Brand Strategy & Positioning :

- Develop and implement a comprehensive brand strategy that aligns with global brand guidelines while adapting to the unique needs of the Indian market.

- Define the brand positioning, unique value propositions (UVP), and key messaging for premium skincare products.

- Conduct market research, consumer insights, and competitive analysis to understand trends, preferences, and emerging opportunities.

Product Portfolio Management:

- Manage the brand's product portfolio, ensuring alignment with market demand and company objectives.

- Oversee new product launches, ensuring proper positioning, go-to-market strategies, and marketing plans.

- Monitor product performance, sales data, and customer feedback to optimize product offerings and customer satisfaction.

Campaign Management:

- Plan, develop, and execute integrated marketing campaigns to build brand awareness and drive sales across multiple channels (e-commerce, retail, social media, influencers, etc.).

- Work with creative teams to develop impactful visuals, content, and communications for campaigns.

- Manage influencer marketing programs, ensuring that brand collaborations align with brand values and target audience.

Digital & Social Media Marketing:

- Oversee social media marketing strategy across platforms (Instagram, Facebook, YouTube, etc.) to enhance brand visibility and engagement.

- Collaborate with digital marketing teams to optimize paid campaigns, including Google Ads, Amazon Ads, and social media ad spends.

- Drive e-commerce sales growth by optimizing the brand's presence on key online platforms like Nykaa, Amazon, and Flipkart.

Brand Partnerships & Public Relations:

- Build and maintain strategic relationships with key stakeholders, including influencers, celebrities, and beauty professionals.

- Manage public relations and media outreach to increase brand recognition and credibility in the Indian market.

- Drive collaborations with premium retail partners and beauty salons to increase brand presence in offline channels.

Market Insights & Analytics:

- Monitor and analyze market trends, consumer behavior, competitor activities, and industry developments to drive brand strategy and decision-making.

- Track and report on key performance indicators (KPIs) such as brand awareness, customer loyalty, and sales growth.