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Head - Marketing Excellence
Abbott
posted 6hr ago
Job Role Insights
Flexible timing
Key skills for the job
Job Description
Purpose of Job:
Establish patient service excellence as a strategic pillar to position Abbott as therapy shaping thought leader by building an integrated customer engagement ecosystem.
Key Accountabilities, Responsibilities and Deliverables:
- Conceptualize and develop an integrated Patient Service Excellence (PSE) platform strategy under one single umbrella to offer end to end services from awareness to diagnosis and lifestyle medication across therapies.
- Define the innovation strategy by identifying the need gaps and opportunity areas basis the consumer and customer ecosystem.
- Align Global teams and multiple internal stakeholders to build and drive programs seamlessly.
- Define a strong Governance model to run the program with help of Program managers, Regional Activation Managers as well as 3rd party vendors
- Work collaboratively with Sales, Marketing and other Support functions to ensure seamless execution.
- Track impact on initiatives - as per best practices
- Qualitative - e.g. Customer experience -- Satisfaction, Perception change, Program
- Quantitative - e.g. KPIs like Program subscribers, Number of screenings, engagement rate, Doctor and Patient NPS
- Effectively design & align processes with third parties, medical, clinical, OEC/ BCC to convert data from programs into actionable insights, Real World Evidence, publications.
- Ensure Medical / Regulatory / Legal & PA/IT/PV/OEC/BCC compliance
- Manage a team of Program Managers (PSP and diagnostics), Regional activation managers, 3rd party vendor teams
Employment Type: Full Time, Permanent
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People are getting interviews at Abbott through
People are getting interviews through
(based on 100 Abbott interviews)
Referral
Job Portal
Recruitment Consultant
Company Website
Walkin
Campus Placement
37%
19%
8%
7%
6%
3%
20% candidates got the interview through other sources.
High
Confidence
?
High Confidence means the data is based on a large number of responses received from the candidates.
What people at Abbott are saying
Rating based on 2 Marketing Head
reviews
Anonymous · Marketing
in Mumbai
Likes
Good environment. Salary and perks are good
Dislikes
Transparency from the Senior Management. Poor HR and No job security
Read 2 reviewsMarketing Head salary at Abbott
reported by
16
employees
with 5-26
years exp.
₹33
L/yr - ₹67
L/yr
41%
more
than the average Marketing Head Salary in India
View more details
What Abbott employees are saying about work life
based on 2.9k employees
Flexible timing
Monday to Saturday
Within city
Day Shift
Abbott Benefits
Submitted by Company
Healthcare Incentive program Vacation & Holidays Life insurance
Submitted by Employees
Health Insurance 
Job Training 
Soft Skill Training 
Free Transport 
Work From Home 
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Abbott Mumbai Office Locations
Mumbai Office
Headquarter
271, Business Park, Model Industrial Colony, Off Aarey Road, Goregaon (E)
Mumbai
Maharashtra 400063
Maharashtra 400063
Mumbai Office
Abbott Laboratories (India) Limited, Padmaja Apartment-a, Yari Road, Versova, Versova
Mumbai
Maharashtra 400061
Maharashtra 400061
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