Digital Marketing Manager

About us:
We are a renowned Chennai based diagnostic center with its wings spread across India in 13 different regions with 100 plus branches since 1995. We deliver high-quality medical reporting services both in pathology and radiology including X-rays, ultrasounds, CT scans, MRI scans, and more. We have a team strength of 2000 plus members contributing to prioritize patient care and safety at all our locations. Our commitment to quality, innovation, and compassionate care has earned us numerous accolades and a loyal patient base in the Indian healthcare industry. This result has made us participate in the recent prestigious business summits like Shape 2024, Behindwoods 2024, etc.
Position Associate / Manager – Digital MarketingQualificationBachelor's degree in Marketing, Communications, or a related field.Experience Proven experience of 5 years plus in digital marketing, preferably with some experience in the healthcare industry.Job LocationChennai, VadapalaniGenderMale or FemaleMandatory Skills required

• Strong understanding of digital marketing concepts and best practices.
• Proficiency in SEO/SEM, social media marketing, content marketing, email marketing, and website analytics.
• Excellent communication, writing, and editing skills.
• Experience with relevant tools (e.g., Google Analytics, Google Ads, social media management platforms).
• Creativity and ability to develop engaging content.
• Strong analytical and problem-solving skills.
• Experience with data management and analytics tools.
• Proficiency in A/B testing methodologies.
• Knowledge of influencer marketing strategies and best practices

Preferred additional skills

• Familiarity with local marketing in Chennai
• Multilingual and regional language skill
• Experience with online appointment scheduling systems
• Knowledge of healthcare regulations and compliance.
• Existing relationships with healthcare influencers in Chennai

Our benefits

• Competitive salary package with all statutory benefits & welfare benefits
• Opportunities for professional growth and development.
• Be part of a leading healthcare organization

Joining Immediate / within 15 days

We also have our footprints in education industry and offer seats for various graduate and post graduate courses associated to both Technicians and Radiologists. The digital advancements, offering online appointment booking and easy access to reports using AI, have enhanced the overall patient experience. Our contribution to improved health outcomes through reliable and advanced diagnostic services has made us participate in the recent prestigious business summits like Shape 2024, Behindwoods 2024, etc.