Product Marketer - BPO/ITeS (3-6 yrs)

Product Marketer

Roles:

- Take ownership of the growth funnel. Lead and manage growth projects from ideation to implementation.

- Analyze user behavior data sets to uncover insights, trends, and patterns that inform strategic growth initiatives and business decisions.

- Maintain a robust reporting system to track key performance indicators. Review and analyze metrics regularly to identify any unexpected trends as well as opportunities to push towards target goals.

- Play a key role in growth roadmap planning, advocating for marketing initiatives that support our monetization and retention goals, and clearly articulating their value to key stakeholders.

- Collaborate with marketing, product, design, engineering, and data to build and test experiments focused on improving activation and conversion metrics.

Requirements:

- Experience: 3+ years of experience in product marketing, growth, product management, or a related field, with a proven track record of delivering impactful results.

- Growth Expertise: Demonstrated success in tackling growth-related challenges, particularly in activation, onboarding, and monetization.

- Strategic Insight: Deep understanding of key business KPIs such as conversion, engagement, retention, and churn.

- Messaging & Copywriting: Strong ability to craft compelling messaging and copy that clearly articulates the product's value proposition, resonates with target audiences, and drives desired actions.

- Collaborative Mindset: Proven ability to work effectively with cross-functional teams (Product, Marketing, Design, Engineering) to drive organizational objectives and achieve business outcomes.

- Leadership & Initiative: Strong ability to take ownership of projects, drive them to completion, and influence the direction of initiatives beyond your immediate responsibilities.

- Adaptability & Versatility: Comfortable navigating ambiguous problems, defining solutions, and rallying support for growth initiatives.