Manager - Strategic Business Expansion - Media Firm (8-12 yrs)

Strategic Business Expansion Manager

We are seeking a dynamic and experienced Business Development Manager to join our team and grow our set of Clients across different geographies.

Job Description:

- As a Business Development Manager you will play a pivotal role in expanding our client base and driving revenue growth.

- You will be responsible for identifying, building and nurturing relationships with new clients across Media agencies, OTT platforms, Broadcasting networks, BFSI sector, Automotive sector, E-commerce, Edutainment, FMCG sectors, etc.

- You will also be expected to have a strong connect with Agencies / or build these connects with Mindshare, Madisson, etc

- In short, your role will involve identifying opportunities, pitching our services, and closing deals to meet and exceed sales targets.

- While South India has been our focus market in the past, we are looking at rapid expansion across rest of India - in particular west and north and this is where you will be expected to primarily contribute.

Key Responsibilities:

- Client Acquisition: Identify and target potential clients within Media agencies, OTT, Broadcasting, BFSI, Automotive, E-commerce, Edutainment, FMCG sectors, etc. Build a robust pipeline of leads and opportunities.

- Relationship Management: Cultivate and maintain strong relationships with existing and potential clients. Understand their business needs and provide tailored digital marketing and influencer marketing solutions.

- Market Research: Stay updated with industry trends, market developments, and competitor activities. Use this knowledge to position our agency as a leader in the industry. Also identify opportunities such as Festive, Sports, Budget availability, etc to generate better pitch conversion.

- Sales Presentations: Prepare and deliver compelling sales presentations to potential clients, showcasing our services and the value we can bring to their business.

- Negotiation and Closing: Negotiate terms and contracts with clients, ensuring favourable terms for both parties. Successfully close deals to meet or exceed sales targets.

- Collaboration: Work closely with our internal teams, including account managers and leadership to ensure that the Client requirements are clearly understood and execution meets relevant timelines / Client satisfaction.

- Reporting: Maintain accurate records of sales activities, client interactions, and opportunities in our systems. Provide regular reports and updates to management.

Qualifications:

- Minimum of 8 years of experience in business development and sales, preferably within media agencies, radio, broadcasting and/or established record of direct client connections in BFSI, OTT, automotive, e-commerce, or FMCG sectors.

- Proven track record of achieving and exceeding sales targets.

- Strong network and existing relationships within the target industries.

- A history of consistent growth of business size on your past set of Clients.

- Excellent communication, presentation, and negotiation skills.

- Results-driven and self-motivated with a proactive approach to sales.

- Knowledge of digital marketing and influencer marketing trends and best practices is a plus.

- Bachelor's/PG degree in Sales, business, marketing, or a related field is preferred and/ or multiple years of proven experience of Selling across multiple sectors.