Digital Marketing Specialist

Roles and Responsibilities

• Develop and execute digital marketing strategies across various platforms such as Google Ads, Facebook Ads, LinkedIn Ads, Instagram Ads, YouTube Marketing, Influencer Marketing, Social Media Marketing, Search Engine Optimization (SEO), and Social Media Optimization (SMO).
  
• Manage PPC campaigns on multiple channels to drive conversions and sales.
  
• Analyze campaign performance using analytics tools like Google Analytics to optimize ad spend and improve ROI.
  
• Collaborate with cross-functional teams to ensure seamless execution of digital marketing initiatives.
  
• Stay up-to-date with industry trends and best practices in digital marketing.
  

Desired Candidate Profile

• 1-3 years of experience in digital marketing or a related field.
  
• B.Tech/B.E. degree in Computers or equivalent qualification.
  
• Strong understanding of internet marketing principles including SEM/SEO/SMO concepts.
  
• Proficiency in managing multiple advertising platforms like Google Ads, Facebook Ads Manager, LinkedIn Ads etc.