Seo Specialist

Job description

About Us:

We are a fast-growing e-commerce company targeting the USA, Canada, Australia, and New Zealand markets. Our core business thrives on aggressive digital strategies, and we're looking for a bold and data-driven SEO expert to take our organic search performance to the next level. If you're an experienced SEO professional who thrives in a high-energy, results-oriented environment, we want to hear from you.

Job Overview:

As a Senior SEO Specialist, you will be responsible for developing and executing a comprehensive SEO strategy with a heavy focus on off-page optimization. Youll need to be technically proficient and have a deep understanding of Shopify SEO. Your primary goal will be to increase organic traffic and search visibility across multiple competitive markets, emphasizing aggressive link-building and off-page tactics, while also ensuring the website's on-page SEO health is well-maintained.

Key Responsibilities:

1. Strategy Development & Execution:

• Develop, implement, and manage comprehensive SEO strategies focused on high-growth markets (USA, Canada, Australia, and New Zealand).
• Build aggressive link-building campaigns, focusing on high-authority domains and competitive niches.
• Perform competitive analysis and identify opportunities to outperform competitors in SERPs.

2. Technical SEO:

• Advanced Shopify SEO optimization, including handling complex URL structures, liquid code, schema markup, and site speed improvements.
• Conduct detailed site audits to identify and fix technical SEO issues (crawl errors, indexation problems, canonicalization, etc.).
• Manage and optimize advanced SEO tags (Hreflang, meta tags, robots.txt, XML sitemap) for better visibility across regions.

3. Off-Page SEO & Link-Building:

• Develop a robust link-building strategy focusing on high-quality backlinks from relevant, authoritative sites in competitive markets.
• Create and execute outreach campaigns, including relationship-building with bloggers, influencers, and authoritative sites.
• Monitor backlinks and disavow harmful links using industry-standard tools.

4. On-Page SEO:

• Perform advanced keyword research and competitive analysis to optimize product pages, collections, and blog content.
• Optimize existing pages for featured snippets, rich results, and improved CTR through compelling meta descriptions and title tags.
• Implement structured data and schema markup to enhance visibility in search results.

5. Performance Tracking & Reporting:

• Track and analyze SEO metrics, using tools like Google Analytics, Google Search Console, Ahrefs, SEMrush, etc.
• Provide detailed reports on KPIs, including organic traffic growth, keyword rankings, backlink profiles, and overall SEO ROI.
• Use A/B testing and other advanced techniques to continuously improve CTR, bounce rates, and conversion rates.

6. Industry Trend Analysis & Adaptation:

• Stay up-to-date with the latest SEO trends, algorithm updates, and best practices in e-commerce SEO.
• Adapt and pivot strategies quickly to respond to changes in search engine algorithms and emerging market trends.

7. Collaboration & Team Leadership:

• Collaborate with the content, design, and development teams to ensure alignment between SEO and broader digital strategies.
• Mentor junior team members and oversee outsourced SEO and content initiatives.

Qualifications:

Experience: 5+ years in SEO with a proven track record in e-commerce, preferably on the Shopify platform.

Technical Skills: Strong command of technical SEO, including advanced use of Google Analytics, Search Console, Ahrefs, SEMrush, Screaming Frog, and other SEO tools.

Shopify Expertise: Deep understanding of Shopify SEO intricacies, including handling 301 redirects, optimizing Liquid templates, and leveraging Shopifys built-in SEO features.

Market Focus: Demonstrated success in optimizing for highly competitive markets like the USA, Canada, Australia, and New Zealand.

Analytical Mindset: Strong analytical skills with the ability to interpret complex data and translate it into actionable strategies.

Communication: Excellent verbal and written communication skills with the ability to articulate strategies and results to both technical and non-technical stakeholders.

Proactive & Aggressive Approach: A bold, assertive attitude toward achieving top-ranking results in competitive niches.

Preferred Qualifications:

• Experience with large-scale e-commerce platforms.
• Knowledge of international SEO strategies, including targeting multiple regions and languages.
• Certifications in SEO or related digital marketing fields.

It's a night shift job.

Timing: 7:30PM To 4:30AM IST

Role: SEO

Industry Type: Internet (E-Commerce)

Department: Marketing & Communication

Employment Type: Full Time, Permanent

Role Category: Digital Marketing

Education

UG: Any Graduate