- Develop and implement a comprehensive social media strategy to increase brand awareness, engagement, and customer acquisition. - Schedule and publish content across all social media channels, including Instagram, Facebook, Twitter, and Pinterest. - Create engaging and visually appealing content, including graphics, images, videos, and captions, that align with the brands aesthetic and messaging. - Monitor social media trends, industry news, and competitor activity to identify opportunities for growth and optimization. - Design emailers and newsletters to promote product launches, promotions, and events. - Collaborate with the marketing team to execute integrated campaigns and initiatives across multiple channels. - Monitor and analyze social media performance metrics, track KPIs, and generate reports to evaluate the effectiveness of campaigns and content. - Actively engage with followers, respond to comments, messages, and inquiries in a timely and professional manner. - Stay up-to-date with emerging social media platforms, tools, and best practices to continuously enhance our social media strategy.
Requirements:
- Bachelors degree in Marketing, Communications, or related field. - Proven experience as a Social Media Executive or similar role, preferably in the beauty or fashion industry. - Strong understanding of social media platforms, algorithms, and trends. - Excellent written and verbal communication skills, with a keen eye for detail. - Proficiency in graphic design tools such as Adobe Creative Suite (Photoshop, Illustrator, InDesign). - Ability to multitask, prioritize tasks, and meet deadlines in a fast-paced environment. - Creative thinker with a passion for storytelling and content creation. - Analytical mindset with the ability to interpret data and insights to drive decision-making. - Customer-centric approach with a commitment to delivering exceptional service.