First was the structured case round (Time : 30 mins) : it was a pharma related case where a company was launching a new drug in the market; The problem had various facets of sales and marketing and basically was a New Product Launch/ Market Entry case. All the information was not revealed at once; more data/charts/numbers were shared at every step with a different task to be done each time. So the case had many parts to it – like to start off with one had to define what all had to be done in order to launch the product/marketing campaign, then in the next step I was asked to compute the market size of the product, its price, which segment to target and the amount of salesforce required (salesforce sizing; this was general data interpretation kind of question). All this was done in a phased manner, where at each step more information was given for the specific question. Involved doing some calculations, interpreting graphs and charts. It wasn’t very hard, all that it required was a logical approach and listing out the possibilities/options to be considered