What is the market size and achievable sales

Question

Accepted Answer

The market size and achievable sales depend on various factors such as target audience, competition, and market trends.

Market size can be determined by analyzing the total addressable market (TAM) and the served available market (SAM).
Achievable sales can be estimated by considering the market share potential and the company's sales strategy.
Factors like customer demand, pricing, distribution channels, and marketing efforts also impact achievable sales.
Market research, competitor analysis, and sales forecasting techniques can provide insights into market size and achievable sales.
Example: In the software industry, the market size for a new CRM product could be determined by the number of potential customers in the target market segment.
Example: Achievable sales for the CRM product would depend on factors like pricing strategy, competitive advantages, and the effectiveness of the sales team.

Accepted Answer

I studied about their products and portfolio, related it to my responsibilities, listed the products that i would handle. Then i studied the market size, players, market trends, customer base and marketability for those products.  Based on the company's reputation and combined with my strengths i could forecast a reasonable market share. This info i was having with me before going to the interview.

What is the market size and achievable sales

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