Xebia Marketing Head Interview Questions and Answers

Q1. Assignment is given before hand and after that you'll have to pair with TW developer. While pairing, code smells/improvements are discussed
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Q1. Questions related: to your last project to OOPS with system design
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Q1. Analytics related questions
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Q2. Technologies like SQL, Tabluau etc
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Q1. Situational questions
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Q2. Candidate communication
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Q1. Regarding Pre-sales
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Q2. On how to manage a Agile project
Ans. 
To manage an Agile project, focus on communication, collaboration, flexibility, and continuous improvement.
• Establish clear goals and priorities

• Encourage open communication and collaboration among team members

• Adapt to changes and be flexible in project planning

• Use iterative development cycles for continuous improvement

• Regularly review and reflect on progress to make necessary adjustments
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Q1. Basic intent on joining the company
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Q2. Overall view on growth & howd I add value
Ans. 
I have a strong track record of driving growth through strategic planning and implementation, focusing on adding value through innovative solutions.
• I believe in identifying opportunities for growth through market analysis and customer feedback.

• I have experience in developing and executing strategic plans to capitalize on growth opportunities.

• I prioritize adding value by implementing innovative solutions that drive effi...read more
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Pair programming with an assignment

Code pairing round with a developer from Thoughtworks

Q1. Java based questions
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Q2. Project experience
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Q1. Questions on scenario based managerial
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Q2. Social change questions like what's your thought on LGBTQ
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1 Hour test and basic reasoning questions

Work life balance for 30 min

Q1. How can IT companies resolve the timely deliveries of orders
Ans. 
IT companies can resolve timely deliveries by optimizing processes, improving communication, and utilizing project management tools.
• Optimize processes to streamline workflow and reduce delays

• Improve communication between teams and with clients to ensure clarity and alignment

• Utilize project management tools to track progress, set deadlines, and allocate resources effectively
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Q1. Describe about the individual
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Q2. Choose from WFH or WFO
Ans. 
I prefer WFH (Work From Home) for its flexibility and convenience.
• WFH allows for a better work-life balance

• WFH eliminates commute time and costs

• WFH can increase productivity for some individuals
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Q1. What is Supervised machine learning? Which algorithm you think you can explain brilliantly? Why we use random forest then normal decision tree
Ans. 
Supervised machine learning is a type of ML where the algorithm learns from labeled data. Random forest is used over normal decision tree for better accuracy and to avoid overfitting.
• Supervised ML learns from labeled data to make predictions on new data

• Random forest is an ensemble learning method that uses multiple decision trees to improve accuracy

• Random forest is preferred over normal decision tree to avoid overfitti...read more
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Q2. Example of case study
Ans. 
Case study on a successful marketing campaign for a new product launch
• Identified target audience and their needs

• Developed a unique selling proposition

• Created a multi-channel marketing plan

• Implemented the plan and tracked results

• Adjusted strategy based on data analysis

• Achieved high sales and positive customer feedback
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Retail case study , company trends salw.. Total sale. Profit charts and reports