Why is online marketing preferred more than offline marketing?

Question

Accepted Answer

Online marketing offers wider reach, better targeting, and cost-effectiveness compared to offline marketing.

Online marketing allows businesses to reach a larger audience through various channels such as social media, email, and search engines.
It offers better targeting options through data analysis and personalized advertising.
Online marketing is more cost-effective than traditional marketing methods like TV or print ads.
It provides measurable results and allows for real-time adjustments to campaigns.
Offline marketing can be limited by geography and lacks the ability to track and analyze data like online marketing.
Examples of successful online marketing campaigns include the Old Spice 'The Man Your Man Could Smell Like' viral video and the ALS Ice Bucket Challenge.

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