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I applied via Naukri.com and was interviewed in Jan 2023. There were 2 interview rounds.
The average click-through rate (CTR) is a metric used in digital marketing to measure the percentage of users who click on a specific link or ad.
CTR is calculated by dividing the number of clicks by the number of impressions and multiplying by 100.
It is an important metric to evaluate the effectiveness of online advertising campaigns.
A higher CTR indicates that the ad or link is engaging and relevant to the target audi...
The average cost per lead (CPL) for affordable digital marketing varies depending on the industry and target audience.
The CPL for affordable digital marketing can range from $1 to $50, depending on factors such as the advertising platform, competition, and quality of leads.
For example, in the education industry, the CPL for affordable digital marketing may be around $10, while in the real estate industry, it could be c...
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I applied via LinkedIn and was interviewed before Oct 2022. There were 3 interview rounds.
Just general interview about skills and knowledge
I applied via Recruitment Consultant and was interviewed in Apr 2021. There were 3 interview rounds.
eVars are persistent variables that capture data for a specific visit, while props are used to capture data for a specific page view.
eVars are used to track visitor behavior across multiple visits and can be used to create segments and reports.
Props are used to track specific actions on a page, such as clicks or video views.
eVars can be set to expire after a certain amount of time or after a specific event, while props...
There are four types of segments that can be made in Adobe Analytics.
The four types of segments are: Hit, Visit, Visitor, and Container.
Hit segments are based on individual interactions with the website.
Visit segments are based on a series of interactions within a single visit.
Visitor segments are based on the behavior of a single user across multiple visits.
Container segments are groups of other segments that can be c...
I applied via Referral and was interviewed in Jun 2023. There were 4 interview rounds.
It was all about digital marketing knowledge and experience
I applied via Approached by Company and was interviewed in May 2024. There was 1 interview round.
I applied via Recruitment Consulltant
How do handle a crisis situation
I applied via Naukri.com and was interviewed before Sep 2022. There were 2 interview rounds.
10 HTML/CSS-based questions followed by an HTML email creation from scratch.
posted on 22 Apr 2024
I applied via Walk-in and was interviewed in Oct 2023. There was 1 interview round.
based on 1 interview
Interview experience
Business Development Executive
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