Measures for Email Reports and Insights

Question

Accepted Answer

Email reports and insights can be measured through various metrics such as open rates, click-through rates, conversion rates, and bounce rates.

Open rates measure the percentage of recipients who opened the email.
Click-through rates measure the percentage of recipients who clicked on a link within the email.
Conversion rates measure the percentage of recipients who completed a desired action, such as making a purchase.
Bounce rates measure the percentage of emails that were undeliverable.
Other metrics to consider include unsubscribe rates, forward rates, and spam complaint rates.