What is PMAX campaign, Types of Bidding Strategy to be used in comparative with other, E commerce product not performing what to do

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PMAX campaign is a type of bidding strategy used in PPC advertising. Different types of bidding strategies can be used depending on the goals of the campaign. If an E-commerce product is not performing well, adjustments can be made to the campaign.

PMAX campaign is a bidding strategy where the maximum bid is set to achieve the highest possible position in search results.
Other types of bidding strategies include CPC (Cost Per Click), CPA (Cost Per Acquisition), and ROAS (Return on Ad Spend).
If an E-commerce product is not performing well, consider adjusting the bidding strategy, targeting, ad creatives, or landing page.
For example, if a product is not converting well, consider switching from a CPC to a CPA bidding strategy to focus on acquiring customers at a set cost.
Regularly monitor performance metrics and make data-driven decisions to optimize campaign performance.

What is PMAX campaign, Types of Bidding Strategy to be used in comparative with other, E commerce product not performing what to do

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