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I applied via Approached by Company and was interviewed in Mar 2023. There were 3 interview rounds.
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I applied via Approached by Company and was interviewed before Apr 2023. There were 3 interview rounds.
Steps to prepare a brand plan involve market research, setting objectives, defining target audience, creating strategies, and implementing tactics.
Conduct market research to understand the market landscape and consumer preferences.
Set clear objectives for the brand plan, such as increasing market share or brand awareness.
Define the target audience and segment them based on demographics, psychographics, and behavior.
Cre...
In cycle meetings, I present updates on project progress, key milestones, challenges faced, and action plans.
Project progress updates
Key milestones achieved
Challenges faced
Action plans for addressing challenges
Feedback from stakeholders
Resource allocation updates
Allocate budget based on market research, target audience, competition, and marketing strategy.
Conduct market research to understand target audience and competition
Allocate budget based on the size of the target market and potential ROI
Consider the marketing strategy and channels to reach the target audience effectively
Monitor and adjust budget allocation based on performance and feedback
Example: Allocate more budget t...
The fundamental of marketing is understanding and satisfying customer needs and wants through creating, communicating, and delivering value.
Identifying target customers and their needs
Developing products or services that meet those needs
Promoting the products/services effectively
Pricing the products/services appropriately
Distributing the products/services efficiently
Building and maintaining customer relationships
Analyz
I applied via Approached by Company and was interviewed before Aug 2023. There was 1 interview round.
Experienced product manager with a background in tech and a passion for creating innovative solutions.
Over 5 years of experience in product management
Strong background in technology and software development
Proven track record of launching successful products
Passionate about creating user-centric and innovative solutions
Excellent communication and leadership skills
I have a strong background in product development, market research, and project management which align well with the responsibilities of a Product Manager.
Extensive experience in product development and launching new products
Strong analytical skills for market research and identifying customer needs
Proven track record in project management and cross-functional team collaboration
Excellent communication skills for presen...
STPD of marketing stands for Segmentation, Targeting, Positioning, and Differentiation.
Segmentation involves dividing the market into distinct groups based on characteristics or needs.
Targeting is selecting the specific segments to focus on based on attractiveness and fit with the company's goals.
Positioning is creating a unique image and identity for the product in the minds of the target customers.
Differentiation is ...
I applied via Walk-in and was interviewed before Jun 2023. There was 1 interview round.
I applied via Naukri.com and was interviewed in Jan 2023. There were 3 interview rounds.
Power Bi and Excel and communication skills
I applied via Walk-in and was interviewed before Oct 2022. There were 3 interview rounds.
Group discussion with RSM and ZSM
I applied via Campus Placement
There is a German pharma company that manufactures anti-cancer drugs and wants to enter India. Find out the market size for the company.
[Please note that I stands for Interviewer and C stands for Candidate]
I: Please feel comfortable. Let me start with a very obvious question. Why are you here after doing MBBS?
C: Gave the answer I prepared.
I: Fair enough. So, tell me, which subject do you find the most difficult here?
C: Economics.
I: Why do you find it difficult? Is it the subject or the prof? or both? Is it Macro or Micro that you studied?
C: Gave answers accordingly.
I: And your favorite subject?
C: Marketing
I: That's very obvious.
I: So, let's start with a guesstimate. There is a pharma company based in Germany. And they develop anti-cancer drugs and wants to enter into Indian market. Can you help me find the revenue for the company?
C: Asked some clarifying questions. I started stating assumptions about the number of cancer patients in India based on my knowledge and then confirmed it with interviewer.
Can I remove people who do not believe in modern medicine?
I: Yes, you should. You can also remove people who would stop taking meds for monetary or any other issues.
C: Sure. I did some number crunching and confirmed it at every stage to finally arrive at a number which he seemed pretty satisfied with.
I: Are you comfortable with data analysis tools like Excel?
C: Yes, pretty comfortable
The world faces challenges in economic recovery, mental health, and climate change after COVID.
Economic recovery: Many businesses have suffered losses and unemployment rates have risen. Governments need to implement policies to revive the economy.
Mental health: The pandemic has caused stress, anxiety, and depression among people. Governments and organizations need to provide mental health support.
Climate change: The pa...
I applied via Referral and was interviewed before Aug 2022. There were 3 interview rounds.
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Rating in categories
Medical Representative
20
salaries
| ₹1.8 L/yr - ₹5.5 L/yr |
Business Executive
13
salaries
| ₹1.7 L/yr - ₹2.8 L/yr |
Deputy Manager
10
salaries
| ₹4 L/yr - ₹10 L/yr |
Business Manager
10
salaries
| ₹3.3 L/yr - ₹5 L/yr |
Territory Manager
9
salaries
| ₹3 L/yr - ₹4.5 L/yr |
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