How will you differentiate and position a product (insecticide), which is at par in efficacy with the existing ones, but have to be priced 2.5X of the existing products, give example from your past experience

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I would differentiate and position the insecticide by highlighting its unique formulation, eco-friendly ingredients, and long-lasting effects.

Focus on the unique formulation of the insecticide that sets it apart from competitors
Highlight the eco-friendly ingredients used in the insecticide, appealing to environmentally conscious consumers
Emphasize the long-lasting effects of the insecticide, showcasing its value despite the higher price
Create a premium branding and packaging strategy to justify the higher price point
Offer value-added services such as expert application guidance or complimentary pest control consultations

How will you differentiate and position a product (insecticide), which is at par in efficacy with the existing ones, but have to be priced 2.5X of the existing products, give example from your past experience

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