Shiprocket Private Limited Product Manager Interview Questions and Answers for Experienced

Normal product sense questions

Q1. Normal RCA quesrions
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It was an easy round

Q1. Tell us about your favourite product and a feature you would like to add
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Q2. Previous internship experience
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Many about ecom setup

Q1. More of process and Tech
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Q1. Around one of my project where I used A/B testing
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An assignment was given to improve the “Orders per Reseller per month” metric for Meesho.

Q1. Understand the reselling market in India and other social commerce trends through primary and secondary research. Based on your understanding of the customers and market landscape, create a plan on how Mee...read more
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Round duration - 60 Minutes
Round difficulty - null
The focus was on my problem-solving abilities and assessing my product design approach.

Q1. What do you think is the topmost problem you face with Ola?
Ans. 
The topmost problem faced with Ola is the inconsistency in driver behavior.
• Inconsistent driver behavior leads to poor customer experience.

• Drivers canceling rides at the last minute is a common issue.

• Some drivers take longer routes to increase fare, causing inconvenience to customers.

• Drivers not following traffic rules and driving rashly is a safety concern.

• Ola needs to have a better system to monitor and train their dr
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Q2. As a follow-up question to the topmost problem faced with Ola, I was asked to validate the solution using A/B test.
Ans. 
To validate a solution for Ola's topmost problem using A/B testing
• Identify the problem and the proposed solution

• Create two groups - control and test

• Implement the solution in the test group and keep the control group unchanged

• Measure the impact of the solution on the test group

• Compare the results of the test group with the control group

• Analyze the data and draw conclusions

• Repeat the process if necessary
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Q3. Check Meesho's landing page and share the process of getting that page to production. Identify stakeholders etc.
Ans. 
Process of getting Meesho's landing page to production and identifying stakeholders.
• The landing page design is created by the design team.

• The development team codes the landing page.

• The product manager oversees the entire process and ensures the landing page meets business goals.

• Stakeholders include the design team, development team, product manager, marketing team, and leadership team.

• The landing page is tested and op...read more
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Q4. Identify what all you would do to grow Notion from X (currently) to 2X users.
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Q1. We observe that a small chunk of users get a majority of orders on meesho. Is this a problem and how would you go about solving this?
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Q1. There is a problem of duplicate listings on meesho where multiple sellers list the same item. This causes a problem as users' search results have the same item listed multiple times. How would you go about...read more
Ans. 
Implement a system to detect and merge duplicate listings on Meesho platform.
• Utilize machine learning algorithms to identify similar listings based on product attributes and images.

• Implement a manual review process to verify potential duplicates before merging them.

• Provide incentives for sellers to report and merge duplicate listings.

• Regularly monitor and update the system to adapt to new duplicate listing patterns.

• Com...read more
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Q1. You are the PM at meta. How would you decrease the number of fraud posts?
Ans. 
Implement stricter verification processes, utilize AI for detection, and increase penalties for fraudsters.
• Implement stricter verification processes for account creation

• Utilize AI algorithms to detect patterns of fraudulent behavior

• Increase penalties for users found to be posting fraudulent content
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Q1. What is your current work experience, and can you provide a case study on how to improve monetization for Netflix?
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Q1. Case Study - Favourite product
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Q1. Projects and experience discussion
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Q2. Increase revenue from Instagram reels
Ans. 
To increase revenue from Instagram reels, I would focus on creating engaging content, collaborating with influencers, and utilizing paid advertising.
• Create high-quality and engaging content that resonates with the target audience

• Collaborate with influencers to reach a wider audience and increase brand visibility

• Utilize paid advertising to promote reels to a larger audience and drive traffic to the website or product pa
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Q1. RCA - Ads revenue declining for MEssho. Why?
Ans. 
MEssho's ads revenue is declining due to increased competition, ad fatigue, or changes in user behavior.
• Increased competition from other messaging apps offering better ad targeting options

• Ad fatigue among users leading to lower engagement with ads

• Changes in user behavior, such as a shift towards ad-blocking software or a preference for ad-free messaging platforms
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