Shiprocket Private Limited Business Development Executive Interview Questions and Answers

FMCG stands for Fast Moving Consumer Goods. These are products that are sold quickly at relatively low cost and are consumed on a daily basis.

• FMCG refers to a wide range of frequently purchased consumer products such as food, beverages, toiletries, and household goods.

• These products have a short shelf life and are typically sold in large quantities.

• FMCG companies focus on mass production, distribution, and marketing to...read more

FMCG stands for Fast Moving Consumer Goods. It refers to products that are sold quickly and at a relatively low cost.

• FMCG includes items like packaged food, beverages, toiletries, cleaning products, and over-the-counter drugs.

• These products have a short shelf life and are consumed frequently by consumers.

• FMCG companies often rely on extensive distribution networks and aggressive marketing strategies to reach a wide cus...read more

To pitch in the market, you need to clearly communicate your product or service's unique value proposition and target the right audience.

• Identify your target market and understand their needs and pain points

• Craft a compelling and concise elevator pitch that highlights the benefits and differentiation of your product or service

• Leverage various marketing channels such as social media, email marketing, and content marketi...read more

To convince customers, understand their needs, build trust, provide value, and offer solutions.

• Listen actively to understand customer needs and pain points.

• Build trust by demonstrating expertise, credibility, and reliability.

• Highlight the value and benefits of your product or service.

• Offer tailored solutions that address specific customer challenges.

• Provide social proof through testimonials, case studies, or success st...read more

I select sales based on market research, customer needs, and product benefits.

• Conduct market research to identify potential customers and their needs

• Analyze product benefits and match them with customer needs

• Develop a sales strategy that aligns with the company's goals

• Build relationships with customers and provide excellent customer service

• Track sales performance and adjust strategies as needed

B2B stands for Business-to-Business. It refers to transactions or interactions between two businesses rather than between a business and a consumer.

• B2B involves the exchange of goods, services, or information between two businesses.

• It typically involves larger order quantities and longer sales cycles compared to B2C (Business-to-Consumer).

• Examples include a manufacturer selling products to a retailer, a software compan...read more