Shiprocket Private Limited Associate Product Manager Interview Questions and Answers

Normal product sense questions

Q1. Normal RCA quesrions
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Many about ecom setup

Q1. More of process and Tech
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It was an easy round

Q1. Tell us about your favourite product and a feature you would like to add
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Q2. Previous internship experience
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Q1. Around one of my project where I used A/B testing
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Q1. Design a UX mockup for displaying nearest outlet for a multi-chain restaurant - Ask clarifying questions, draw thought on paper, observe common mobile/desktop design patterns for commonly used apps
Ans. 
Design a UX mockup for displaying nearest outlet for a multi-chain restaurant
• Clarify if the user is searching for a specific location or their current location

• Include a search bar and filters for cuisine, distance, and ratings

• Display outlet details such as address, phone number, and hours of operation

• Use map integration to show outlet locations and directions

• Consider mobile-first design and optimize for smaller screens
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Q1. Why Swiggy? What do you know about Swiggy work culture, Business expansion ideas, Interests - General conversation with Principal - Product, Swiggy
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Q1. Swiggy wants to launch fitness meals ? What should be the price? Who to target? Customer Journey ? Supply Chain Design
Ans. 
The price of Swiggy's fitness meals should be competitive, targeting health-conscious individuals. The customer journey should focus on convenience and customization. The supply chain design should prioritize freshness and timely delivery.
• Price should be competitive to attract customers

• Target health-conscious individuals who prioritize fitness and healthy eating

• Customer journey should focus on convenience and customiza...read more
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Q1. What people hate about you?
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Q2. How can you pitch a business idea to Swiggy head about your hobbies?
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Q3. People Management QnA
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Q1. Uber wants to design a Subscription Service, what will your key areas of consideration, and how will you price it. Also design the algorithm/logic how will you match the drivers. What are the various admin...read more
Ans. 
Considerations and pricing for designing Uber's Subscription Service, including driver matching algorithm and administrative considerations.
• Key considerations: target market, pricing strategy, benefits and features, competition analysis

• Pricing: determine subscription tiers, pricing models (e.g., flat fee, usage-based), value-based pricing

• Driver matching algorithm: consider factors like proximity, availability, driver r...read more
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Q1. The interviewer was the VP-Product Management. The conversation started with the discussion about common startup that we were both associated with, and that helped me set a good rapport with the interviewe...read more
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Q2. Consider there are 3 other product managers in the room with equally strong product/feature ideas, how will you present your idea and differentiate yourself? How will you sell your idea?
Ans. 
To differentiate myself, I will focus on the unique value proposition of my idea and highlight its potential impact on the business.
• I will start by clearly defining the problem my idea solves and how it aligns with the company's goals.

• I will then highlight the unique features and benefits of my idea that set it apart from the other product/feature ideas.

• I will provide data and metrics to support my idea and show its po...read more
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Q3. What’s your leadership style - If you have a idea, would you prefer directly approaching me or any other senior product leader?
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Q4. When was the time you faced a disagreement with your supervisor? How did you handle the conflict? Would you do anything different now?
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Q5. List down all the parameters you’d evaluate to design the restaurant recommendation algorithm for Swiggy.
Ans. 
Parameters for designing restaurant recommendation algorithm for Swiggy
• User's location and distance from the restaurant

• User's previous orders and ratings

• Restaurant's popularity and ratings

• Cuisine type and availability

• Time of day and day of the week

• Special offers and discounts

• Delivery time and availability

• User's dietary preferences and restrictions
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Q1. The panel had 2 Product Managers: List down all the User modes or states of a prospect Swiggy customer who’s about to order food from Swiggy i.e. list down all possible target segments and their use cases.
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Q2. Design the Menu page for restaurants on Swiggy
Ans. 
Designing a user-friendly menu page for restaurants on Swiggy to enhance customer experience.
• Include high-quality images of dishes

• Provide detailed descriptions of dishes

• Allow customers to filter by cuisine, price, and dietary restrictions

• Include ratings and reviews from other customers

• Enable easy customization of dishes

• Provide recommendations based on customer preferences

• Ensure the page is mobile-friendly
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Q3. How will you display the offers?
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Q4. Hhow will you educate a new user of the top-selling items through the product?
Ans. 
New users will be educated through onboarding, tutorials, FAQs, and personalized recommendations.
• Create an onboarding process that guides users through the product's features and benefits

• Develop tutorials that demonstrate how to use the top-selling items

• Provide a comprehensive FAQ section that addresses common questions and concerns

• Use personalized recommendations to suggest top-selling items based on user behavior and
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Q5. How will your design take care of the price-cuts and discounts
Ans. 
Our design will incorporate dynamic pricing strategies and personalized discounts based on customer behavior.
• We will analyze customer behavior and purchase history to offer personalized discounts.

• We will implement dynamic pricing strategies to adjust prices based on market demand and competition.

• We will communicate price-cuts and discounts effectively through targeted marketing campaigns.

• We will continuously monitor an...read more
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Q6. Redesign the home page of Swiggy. Feel free to change/ critique any portion of the page and suggest changes with rationale
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Q1. If swiggy had a new user and we have no information about him other than his phone number, how will you recommend restaurants to him?
Ans. 
I would recommend restaurants based on the user's location, cuisine preferences, and popular restaurants in the area.
• Use the user's phone number to determine their location

• Ask the user for their cuisine preferences during the onboarding process

• Recommend popular restaurants in the area based on user reviews and ratings

• Use machine learning algorithms to personalize recommendations based on user behavior
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If swiggy wants to increase the average value per order, how will you go about it?

Q1. Discussion with Product Head of Swiggy. General Discussion around resume and motivation to become a PM
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Q1. A new segment they are planning to venture into was given as a scenario, and then I was asked how would I, as a Product Manager of the product, would go about implementing it. It included product design as...read more
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Q1. Another category they are planning to venture into was discussed. This time concentrated on more specific problems based on the logistics issues that they are currently facing, could face in future and how...read more
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Q1. This was more of resume based initially, some behavioral questions were asked and then 2-3 general design questions.
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