Why so Services have 7 Ps and Product 4 Ps?

Question

Accepted Answer

Services have 7 Ps to account for additional elements like people, process, and physical evidence, while products focus more on tangible aspects.

Services are intangible and require additional elements like people, process, and physical evidence to be considered in marketing strategies.
Products are tangible and typically focus on the core elements of product, price, place, and promotion.
The additional 3 Ps for services are people, process, and physical evidence, making a total of 7 Ps in the marketing mix for services.
For example, in a service industry like hospitality, the behavior of staff (people), the efficiency of check-in process (process), and the cleanliness of facilities (physical evidence) are crucial factors in marketing.
In contrast, a product like a smartphone may focus more on the core product features, pricing strategy, distribution channels, and promotional activities.

Popular interview questions of Sales and Marketing Management Trainee