Difference between reach and engagement?

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Accepted Answer

Reach is the total number of people who see a piece of content, while engagement is the level of interaction and involvement with that content.

Reach is the potential audience size, while engagement measures how actively the audience interacts with the content.
Reach can be quantified by metrics like impressions or views, while engagement is measured by likes, comments, shares, etc.
High reach indicates a wide audience exposure, while high engagement shows a strong connection and interest from the audience.
For example, a post with 1000 views and 100 likes has a high reach but low engagement, while a post with 500 views and 200 likes has lower reach but higher engagement.

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