What is CTR and how to calculate it

Question

Accepted Answer

CTR stands for Click-Through Rate. It is a metric used to measure the success of an online advertising campaign.

CTR is calculated by dividing the number of clicks on an ad by the number of impressions it receives.
Formula: CTR = (Clicks / Impressions) * 100
For example, if an ad receives 1000 impressions and gets 50 clicks, the CTR would be 5%.
CTR is an important metric to evaluate the effectiveness of an ad campaign and the relevance of the ad to the target audience.
A higher CTR indicates a higher engagement rate and suggests that the ad is resonating well with the audience.
CTR can vary across different platforms, industries, and ad formats.
It helps advertisers understand the performance of their ads and make data-driven decisions to optimize their campaigns.

Accepted Answer

Click through rate  divide number of clicks by impressions and multiply by 100