What's role of ppc department in industries?

Question

Accepted Answer

PPC department plays a crucial role in driving targeted traffic and generating revenue for industries through paid advertising.

PPC department manages and optimizes paid advertising campaigns on various platforms like Google Ads, Facebook Ads, etc.
They conduct keyword research, create ad copies, and set bids to ensure maximum ROI.
PPC department also tracks and analyzes campaign performance to make data-driven decisions for better results.
They work closely with other departments like SEO, content, and social media to ensure a cohesive digital marketing strategy.
Examples of industries that heavily rely on PPC include e-commerce, travel, and finance.

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