How is competitors research different from customer research?

Question

Accepted Answer

Competitors research focuses on analyzing rival companies, while customer research involves understanding the needs and preferences of target consumers.

Competitors research involves analyzing the products, pricing, marketing strategies, and market positioning of rival companies.
Customer research involves gathering insights on the preferences, behaviors, and needs of target consumers to improve products and services.
Competitors research helps in identifying market trends and potential threats, while customer research helps in identifying opportunities for growth and innovation.
Both types of research are essential for developing a successful marketing strategy and staying ahead in the market.

How is competitors research different from customer research?

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