What do you know about quantitative market research?

Question

Accepted Answer

Quantitative market research involves collecting and analyzing numerical data to understand market trends and consumer behavior.

Involves collecting numerical data through surveys, questionnaires, and data analysis
Focuses on statistical analysis to draw conclusions and make informed decisions
Helps in measuring market size, identifying target demographics, and evaluating marketing strategies
Examples include conducting online surveys to gather customer feedback and analyzing sales data to track product performance