How can you measure the brand health of any brand?

Question

Accepted Answer

Brand health can be measured through various metrics such as brand awareness, brand perception, brand loyalty, and brand equity.

Conducting brand awareness surveys to measure the level of recognition and recall among target audience.
Analyzing social media engagement and sentiment to gauge brand perception.
Tracking customer retention rates and repeat purchase behavior to assess brand loyalty.
Calculating brand equity through financial metrics like revenue and market share.
Comparing brand health metrics with competitors to benchmark performance.