What is qualitative and quantitative research?

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Accepted Answer

Qualitative research focuses on understanding human behavior and motivations through observation and interviews, while quantitative research involves collecting and analyzing numerical data.

Qualitative research involves non-numerical data such as interviews, observations, and open-ended survey responses
Quantitative research involves numerical data such as surveys, experiments, and statistical analysis
Qualitative research aims to understand the 'why' and 'how' behind human behavior, while quantitative research focuses on 'what' and 'how much'
Examples of qualitative research include focus groups, case studies, and content analysis, while examples of quantitative research include surveys, experiments, and statistical analysis

What is qualitative and quantitative research?

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