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PRP Services
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I applied via LinkedIn and was interviewed in Nov 2023. There were 3 interview rounds.
Key metrics and methodologies to measure multi channel digital marketing campaign effectiveness
Key metrics: ROI, conversion rate, customer acquisition cost, customer lifetime value
Methodologies: A/B testing, attribution modeling, customer journey mapping, data analytics
Examples: Tracking website traffic, email open rates, social media engagement, sales revenue
Analyzing data from different channels to understand impact
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