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I applied via Campus Placement
Segmentation based on customer data involves grouping customers with similar characteristics or behaviors.
Identify relevant customer data such as demographics, purchase history, and website behavior
Analyze the data to identify patterns and similarities among customers
Create segments based on the identified patterns, such as high spenders or frequent visitors
Tailor marketing and product strategies to each segment to imp...
Segmentation is the process of dividing a market into smaller groups of consumers with similar needs or characteristics.
Segmentation is done based on various factors such as demographics, psychographics, behavior, and geography.
It helps in identifying the target audience and creating a marketing strategy that caters to their specific needs.
For example, a company may segment its market based on age, income, and lifestyl...
Metrics evaluation involves comparing data before and after a change to determine its impact.
Metrics should be clearly defined and relevant to the change being made
Data should be collected consistently and accurately
Comparisons should be made over a significant period of time to account for any seasonal or cyclical trends
Metrics should be analyzed in context to understand the full picture
Examples include comparing webs...
I have experience building data models and algorithms using statistical techniques.
I have used regression analysis to predict customer behavior and optimize pricing strategies.
I have also used clustering algorithms to segment customers based on their purchasing patterns.
In addition, I have experience with decision trees and random forests for classification tasks.
I have worked with both supervised and unsupervised lear...
I applied via Campus Placement
Tell me something about yourself.
Suggest some Improvements to the Amazon website?
Elaborate a case on reducing the number of returns on Amazon
Program level risks, dependencies, assumptions, and issues are critical to identify and manage for successful product management.
Identify and assess potential risks and dependencies at the program level
Document assumptions and regularly review them for accuracy
Track and manage issues that arise during the program
Collaborate with cross-functional teams to mitigate risks and dependencies
Regularly communicate updates and
I applied via Naukri.com
Application improvement . Software development cycle.
I have over 5 years of experience in software development, working on various projects and technologies.
Worked on full stack web development projects using technologies like HTML, CSS, JavaScript, and React
Experience with backend development using Node.js and MongoDB
Familiar with Agile methodologies and project management tools like Jira
Collaborated with cross-functional teams to deliver high-quality software products
P...
I applied via Campus Placement
I applied via Campus Placement
Used data to optimize marketing campaigns for a client
Analyzed customer demographics and behavior to identify target audience
Used A/B testing to determine optimal ad copy and design
Monitored campaign performance and adjusted strategy accordingly
I will improve the user experience of a customer with fire stick by enhancing the content discovery and navigation.
Introduce personalized recommendations based on user's viewing history and preferences
Simplify the navigation by adding voice commands and intuitive UI
Provide easy access to popular streaming services and live TV channels
Enable seamless integration with smart home devices for a unified entertainment experi
I applied via Campus Placement
I applied via Campus Placement
Hello, please introduce yourself.
[Please note that I stands for Interviewer and C stands for Candidate]
C- Answered the already crafted answer mentioning my educational background, work experience, projects handled and few hobbies.
I- What is scrum & agile? (Was asked this as I have a relevant background in agile development) How is this different from the normal processes?
C- Talked about the iterative cycles and the ability to deliver faster and accommodating changes in a repetitive manner.
I linked this to one of their leadership principles of customer obsession and said we could cater to customer requirements better and help in satisfying their demands better.
I- Mention a few use cases you wrote for your team? How did you finalize the required use cases? Explain in detail the entire research process & findings?
C- Spoke about client interactions, prototype development, testing processes and multiple stage evolution process which goes into writing and finalizing the use cases. Note: The interviewers were more interested in judging how confident and thorough you were with the processes.
Will talk about the cases now.
I- There has been an increase in the volume of the merchandise being returned from one of the locations. Please select one of the categories you frequently shop in and identify the problem which could lead to it?
C- Talked about incorrect deliveries, wrong look and feel, size issues, sabotage.
I- Prepare an itinerary to Venice in INR 75000.
C- This was a very small budget. So I had to accordingly plan all the necessities like visa, accommodation, food, etc. Note: They were trying to look at how well you schedule and deal with scarce resources.
I- Do you have a rough understanding of the backend supply chain of Amazon. Was given a case to identify the last-mile delivery process. How that could be improved in the coming times. Perspective with respect to Indian markets and supply chain.
C- Tried using the supply chain of Amazon to pinpoint on the nodes which could be a problem. Spoke mainly about tech integrations to resolve the last-mile delivery problems.
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