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Michael Page International Interview Questions and Answers

Updated 2 Feb 2025

Q1. What is keyword research, and how do you conduct it?

Ans.

Keyword research is the process of identifying popular search terms that people enter into search engines.

  • Start by brainstorming relevant topics and terms related to your industry or content

  • Use keyword research tools like Google Keyword Planner, SEMrush, or Ahrefs to find search volume and competition for keywords

  • Analyze competitor keywords to see what terms they are ranking for

  • Consider long-tail keywords for more specific and targeted search terms

  • Regularly update and refine ...read more

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Q2. What is different between on-page and off-page SEO?

Ans.

On-page SEO refers to optimizing elements on a website itself, while off-page SEO involves external factors like backlinks and social signals.

  • On-page SEO includes optimizing content, meta tags, headings, and images on a website.

  • Off-page SEO involves building backlinks from other websites, social media signals, and online reputation management.

  • Examples of on-page SEO techniques are keyword optimization, internal linking, and mobile responsiveness.

  • Examples of off-page SEO techn...read more

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Q3. What is link building and why is it important?

Ans.

Link building is the process of acquiring hyperlinks from other websites to your own. It is important for improving search engine rankings and driving organic traffic.

  • Link building helps to establish credibility and authority for your website.

  • It can improve your website's visibility in search engine results pages (SERPs).

  • Quality backlinks from reputable websites can also drive referral traffic to your site.

  • Examples of link building strategies include guest blogging, broken li...read more

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Q4. What are the different types of link?

Ans.

Different types of links include hyperlinks, internal links, external links, and anchor links.

  • Hyperlinks: Connect web pages and allow users to navigate between them.

  • Internal links: Connect different sections of the same website.

  • External links: Connect to pages on other websites.

  • Anchor links: Direct users to a specific section within a webpage.

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Q5. What is SEO? and how does it work?

Ans.

SEO stands for Search Engine Optimization. It is the process of optimizing a website to improve its visibility on search engines.

  • SEO involves optimizing website content, meta tags, and backlinks to improve search engine rankings.

  • Keywords play a crucial role in SEO, as they help search engines understand the content of a website.

  • Quality content, mobile-friendliness, and website speed are also important factors in SEO.

  • Examples of SEO techniques include on-page optimization, lin...read more

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Q6. How will you give solution for general sales problem

Ans.

I will analyze the root cause of the sales problem, develop a strategic plan, provide training to the sales team, and implement effective sales techniques.

  • Identify the root cause of the sales problem through data analysis

  • Develop a strategic plan to address the identified issues

  • Provide training to the sales team on effective sales techniques

  • Implement new sales strategies and monitor their effectiveness

  • Regularly review and adjust the sales plan based on performance metrics

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Q7. What do you know about Real Estate

Ans.

Real Estate involves buying, selling, and renting properties such as land, buildings, and homes.

  • Real Estate involves the buying, selling, and renting of properties like land, buildings, and homes.

  • Real Estate agents help clients buy, sell, or rent properties.

  • Real Estate market can fluctuate based on factors like location, economy, and interest rates.

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Q8. Why real estate sales

Ans.

Real estate sales offer a dynamic and rewarding career with opportunities for growth and financial success.

  • Real estate sales allows for flexibility in schedule and potential for high earnings through commissions

  • Opportunity to work with a diverse range of clients and properties

  • Ability to build long-term relationships with clients and help them achieve their real estate goals

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