Impression share report and it's metrics

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Impression share report measures the percentage of impressions your ads received out of the total number of impressions they were eligible to receive.

Impression share report helps to identify missed opportunities for ad exposure.
It provides insights into the competition and the potential for growth.
Metrics include Search Impression Share, Display Impression Share, and Absolute Top Impression Share.
Search Impression Share measures the percentage of impressions received in the search network.
Display Impression Share measures the percentage of impressions received in the display network.
Absolute Top Impression Share measures the percentage of impressions received in the top position.
Low impression share can indicate budget constraints, low ad rank, or low quality score.

Impression share report and it's metrics

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