What is numeric distribution and percentile distribution?

Question

Accepted Answer

Numeric distribution refers to the percentage of stores that carry a product within a specific geographic area, while percentile distribution refers to the ranking of stores based on their sales performance.

Numeric distribution is the percentage of stores in a specific area that carry a product.
Percentile distribution ranks stores based on their sales performance compared to others.
Numeric distribution helps in understanding market penetration, while percentile distribution helps in identifying top-performing stores.
For example, if a product is available in 80% of stores in a city, its numeric distribution is 80%.
If a store is in the 90th percentile for sales performance, it means it performs better than 90% of other stores.

Accepted Answer

Numeric distribution and percentile distribution are two concepts related to the distribution of a product or a value in a population.

Numeric distribution (ND) is the number of outlets in which a product or reference is available, all of which being considered equal in importance. This figure in relation to the total number of points of sale in the universe studied makes it possible to obtain the numeric distribution in percentage².

Percentile distribution (PD) is the percentage of stores in which a product is available, giving each a weight proportional to their sales, usually of the category considered. The weight as a percentage of PD of a large store will thus be greater than the weight in percentage of a smaller store².

Comparing ND and PD permits to assess in which type of stores a product is present. For example, if ND is lower than PD, the product is present in a limited number of stores, but these stores are more important in sales. If ND is higher than the PD, the product is in many stores, but not in those that are most important for sales².

What is numeric distribution and percentile distribution?

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