Gtm strategy for Adani ltd in Chinese footwear market

Question

Accepted Answer

Adani Ltd can enter the Chinese footwear market by focusing on a strong distribution network and strategic partnerships.

Develop a comprehensive go-to-market strategy that includes market research, competitor analysis, and target audience identification.
Establish partnerships with local distributors and retailers to expand reach and increase brand visibility.
Invest in marketing and advertising campaigns to create brand awareness and attract customers.
Offer unique selling points such as sustainable materials, innovative designs, or competitive pricing to differentiate from competitors.
Ensure efficient supply chain management to meet demand and maintain customer satisfaction.

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