what do you mean by physical evidence in 7p's of marketing

Question

Accepted Answer

Physical evidence in the 7Ps of marketing refers to tangible elements that customers can see, touch, or experience to evaluate a product or service.

Physical facilities and equipment used to deliver the service, such as the appearance of a store or office
Visual elements like packaging, branding, and signage that convey the quality and reliability of the product
Customer testimonials, reviews, and case studies that provide evidence of the product's effectiveness
The appearance and behavior of employees, which can influence customers' perceptions of the brand
Examples include Apple's sleek and minimalist product design, Starbucks' cozy and inviting store atmosphere, and Amazon's user-friendly website layout

Accepted Answer

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