Mobile service provider – A: 3yrs ago, A’s monopoly was broken. Currently 70% market share Mobile service provider – B: 30% market share over the past 3 yrs. Sexy, exotic brand positioning, emotional attachment. Target customers - young crowd Both cos were in Kuwait. B is going to launch a new service: Mobile Video Calling B has 3G network while A doesn’t. It will take a lot of investment and time to get the 3G network, so it is difficult for A to get it now. Estimate how successful the service would be.