What is sales promotion

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Sales promotion refers to the use of various marketing techniques to stimulate the demand for a product or service.

Sales promotion involves offering incentives or discounts to customers to encourage them to make a purchase.
It can include activities such as coupons, contests, free samples, loyalty programs, and special promotions.
The goal of sales promotion is to increase sales, attract new customers, retain existing customers, and create brand awareness.
Sales promotion is often used in conjunction with other marketing strategies to create a comprehensive marketing campaign.
For example, a clothing store may offer a buy-one-get-one-free promotion to attract customers and increase sales.
Another example is a company offering a limited-time discount on their products to encourage customers to make a purchase.
Sales promotion can also be used to introduce a new product or to clear out excess inventory.
It is important for businesses to carefully plan and execute sales promotion activities to ensure they align with their overall marketing objectives.

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