Design Bing for kids (up to 10 years)

Question

Accepted Answer

Bing for kids up to 10 years should be colorful, interactive, and educational.

Use bright colors and fun animations to engage kids
Include educational content such as games, quizzes, and videos
Ensure safety by filtering out inappropriate content and limiting access to certain features
Make it easy for kids to navigate and search for age-appropriate content
Include parental controls and monitoring tools
Partner with trusted educational organizations to provide high-quality content

Accepted Answer

Now this was ideal case of applying the Circles Framework again. I started with what’s the current situation 
 The UI is not cool 
- internet and search engine usage is difficult for kids to adapt
- Language barriers (since most kids speak their native language and English can be  tedious)
- Too long and complex content with high vocabulary isn’t acceptable to kids
- Too much text 
- No fun 
- Internet access to poor is low

Once this was discussed in detail, we moved onto identifying our customers and their  attributes

- Kids in age of 6-10
- Need internet mostly for school homework’s
 - interested in games and fun - like color and images over text 
- Language has to be made easy 
- Child lock/ Parental control facility needed to avoid exposure to unwanted content 
- lite pages for poor who have limited data packs.

The basic need identified was "creating a search engine which is focused on kids with cool, fun and colorful search  results in various languages and based on lite pages for easy search and download"

Then I enquired on whether I have to start from zero and make a new Bing altogether, or  use current version and have a toggle between normal Bing and Kind Bling. On this the  interviewer mentioned about using a single product but having various versions.  
Once this was confirmed, I decided that I would be prioritizing language settings and  colorful, fun searches in phase 1

I started listing solutions

- on opening Edge, Bing would come up with profile-based images. for normal user, a  password would be asked

For kids’ profile, there would be no password and would directly load the Kid Bing  homepage with a game of the day present there.

The search box would be big and there would be autocorrect feature present as kids can  make mistakes while searching and using AI, the system should be able to rectify the  input for proper search.

Secondly, on search, there would be 2 features present - Only Display result and Display  Audio result the results would be only those which have kid content flag marked on it. This would be  an activity which has to be done in backend while mapping and indexing the pages. the  flag would be a new attribute for every page uploaded onto the net. Once the search is over and results appear, firstly, the font or image would be too huge,  there would not be much scroll feature available, but the page layout would be in sort of  a book with "Turn page" / "arrow" marked on the right side for next page. This would  give them a feel of using a book.

There would be audio feature available besides the search and the kid can click on play  button for listening to the content. the language would be both  -English and regional.

Lastly, the whole of history would be stored for every session which would be available  for parents/guardians/teachers.

This will not only help in control but also to refer to the  pages which the kid saw and not wants to use but forgot to bookmark or copy the data. While this discussion was being done, I also made a framework on the paper which  assisted me in explaining my solution. The fun game part was a brownie solution as the interviewer seemed to like it when i  explained that this would actually be a crowd-puller, encouraging kids to play the game  and then see how they performed over time. the games would be analytics and GK  based and would act as barrier-breaker for parents to allow their children to access net.

The Risks highlighted were

- Support of regional voiceovers

- Disturbance to surroundings by kids misusing this feature

- Reworking on the indexing of the whole content on the engine.

The discussion ended here, and the interviewer highlighted about the missing point of  usage of current search data to identify what is primarily being searched in schools and  learning from it to determine the new content to be made.

Design Bing for kids (up to 10 years)

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