MERIT TECHNOLOGIES INDIA Digital Marketing Analyst Interview Questions and Answers

Google updates its algorithm regularly to improve search results and user experience.

• Google updates its algorithm multiple times a year to improve search quality and relevance.

• Updates can include changes to how websites are ranked, penalties for spammy tactics, and improvements to user experience.

• Examples of major Google algorithm updates include Panda, Penguin, and Hummingbird.

• SEO professionals need to stay updated on...read more

A strategic SEO plan involves keyword research, on-page optimization, content creation, link building, and monitoring performance.

• Conduct thorough keyword research to identify high-value keywords relevant to the target audience

• Optimize website pages with relevant keywords, meta tags, and headings for search engines

• Create high-quality and engaging content that incorporates targeted keywords

• Build backlinks from reputable...read more

Organic traffic can be gained initially through SEO optimization, content creation, social media engagement, and guest blogging.

• Focus on SEO optimization to improve search engine rankings

• Create high-quality and relevant content to attract organic traffic

• Engage with your audience on social media platforms to drive traffic to your website

• Collaborate with influencers or industry experts for guest blogging opportunities

Off-page SEO refers to the activities done outside of a website to improve its search engine rankings.

• Off-page SEO involves building backlinks from other websites to improve the website's authority and visibility.

• It includes social media marketing, influencer outreach, and content promotion to increase brand awareness and drive traffic.

• Off-page SEO also involves online reputation management and building relationships w...read more

SEO plugins are tools that can be added to a website to help optimize its content for search engines.

• SEO plugins can help with tasks such as keyword optimization, meta tag management, and sitemap creation.

• Popular SEO plugins include Yoast SEO, All in One SEO Pack, and Rank Math.

• These plugins often provide suggestions and guidelines to improve a website's SEO performance.