Unique Engineers Interview Questions and Answers

To achieve the first position in Ad Ranking, optimize Landing Page Relevancy, Ad Quality Score, and Bidding.

• Optimize landing page content to match ad copy and keywords

• Improve ad quality by increasing relevance and engagement

• Strategically adjust bidding to compete for top position

Excluded locations may still trigger ads due to users' physical location, IP address, or other targeting factors.

• Users may be physically located in the excluded area but searching for products/services in targeted area

• IP addresses can sometimes be misidentified, leading to ads being shown in excluded locations

• Other targeting factors such as interests or demographics may override location exclusions

Keyword research for Google Ads involves using tools like Google Keyword Planner, analyzing competitors, and considering search volume and relevance.

• Use Google Keyword Planner to find relevant keywords and search volume

• Analyze competitors' keywords and ad copy to identify potential opportunities

• Consider the relevance of keywords to your target audience and business goals

• Use long-tail keywords for more specific targeting and lower competition

Yes, I stay updated with the latest Google algorithms to ensure our digital marketing strategies are effective and compliant.

• Regularly reading industry blogs and attending webinars to stay informed

• Monitoring changes in search engine rankings and traffic to identify algorithm updates

• Adjusting strategies and tactics based on algorithm changes to maintain performance

• Examples: Google Panda, Google Penguin, Google Hummingbird, Google RankBrain

Key factors of AS400 technology and commonly used commands

• Key factors include integrated database, security features, scalability, and reliability

• Commonly used commands in AS400 include WRKACTJOB, WRKUSRJOB, DSPJOBLOG, STRSQL, and CHGJOB