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10+ Fortunech Immizone Interview Questions and Answers

Updated 12 Dec 2024
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Q1. Understand the reselling market in India and other social commerce trends through primary and secondary research. Based on your understanding of the customers and market landscape, create a plan on how Meesho c...

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Ans.

Plan to improve Meesho's 'Orders per Reseller per month' metric through research and customer understanding.

  • Conduct primary and secondary research to understand the reselling market in India and social commerce trends

  • Analyze customer behavior and preferences to identify areas of improvement

  • Provide training and support to resellers to improve their sales skills

  • Offer incentives and rewards to resellers who meet or exceed monthly order targets

  • Improve the user experience of the M...read more

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Q2. Identify what all you would do to grow Notion from X (currently) to 2X users.

Ans.

To grow Notion from X to 2X users, I would focus on improving user acquisition, retention, and engagement.

  • Develop and execute a comprehensive marketing strategy to attract new users

  • Improve the onboarding process to increase user retention

  • Enhance the product's features and functionality to increase user engagement

  • Leverage user feedback to continuously improve the product

  • Expand the product's reach through partnerships and integrations

  • Invest in customer support to ensure a posit...read more

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Q3. Check Meesho's landing page and share the process of getting that page to production. Identify stakeholders etc.

Ans.

Process of getting Meesho's landing page to production and identifying stakeholders.

  • The landing page design is created by the design team.

  • The development team codes the landing page.

  • The product manager oversees the entire process and ensures the landing page meets business goals.

  • Stakeholders include the design team, development team, product manager, marketing team, and leadership team.

  • The landing page is tested and optimized for performance before being released to productio...read more

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Q4. There is a problem of duplicate listings on meesho where multiple sellers list the same item. This causes a problem as users' search results have the same item listed multiple times. How would you go about solv...

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Ans.

Implement a system to detect and merge duplicate listings on Meesho platform.

  • Utilize machine learning algorithms to identify similar listings based on product attributes and images.

  • Implement a manual review process to verify potential duplicates before merging them.

  • Provide incentives for sellers to report and merge duplicate listings.

  • Regularly monitor and update the system to adapt to new duplicate listing patterns.

  • Communicate with sellers to educate them on the importance of...read more

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Q5. You are the PM at meta. How would you decrease the number of fraud posts?

Ans.

Implement stricter verification processes, utilize AI for detection, and increase penalties for fraudsters.

  • Implement stricter verification processes for account creation

  • Utilize AI algorithms to detect patterns of fraudulent behavior

  • Increase penalties for users found to be posting fraudulent content

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Q6. How would you identify Why seller are dropping in listing process

Ans.

By conducting interviews with sellers, analyzing data on drop-off points in the listing process, and identifying common pain points.

  • Conduct interviews with sellers to understand their experiences and reasons for dropping in the listing process

  • Analyze data on drop-off points in the listing process to identify common trends or issues

  • Identify common pain points such as complicated listing procedures, technical glitches, or lack of seller support

  • Implement solutions based on findi...read more

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Q7. RCA - Ads revenue declining for MEssho. Why?

Ans.

MEssho's ads revenue is declining due to increased competition, ad fatigue, or changes in user behavior.

  • Increased competition from other messaging apps offering better ad targeting options

  • Ad fatigue among users leading to lower engagement with ads

  • Changes in user behavior, such as a shift towards ad-blocking software or a preference for ad-free messaging platforms

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Q8. How would you increase AOV of zomato

Ans.

To increase AOV of Zomato, focus on upselling, cross-selling, loyalty programs, and personalized recommendations.

  • Implement upselling and cross-selling strategies to encourage customers to add more items to their orders.

  • Introduce loyalty programs such as discounts or rewards for repeat customers to incentivize higher spending.

  • Utilize data analytics to provide personalized recommendations based on customer preferences and past orders.

  • Offer bundle deals or combo meals to encoura...read more

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Q9. how would you reduce returns

Ans.

To reduce returns, focus on improving product quality, providing clear product information, and offering excellent customer service.

  • Improve product quality to reduce defects and issues

  • Provide clear and detailed product information to set accurate expectations for customers

  • Offer excellent customer service to address any issues or concerns promptly

  • Implement a hassle-free return process to make it easy for customers to return products

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Q10. Increase revenue from Instagram reels

Ans.

To increase revenue from Instagram reels, I would focus on creating engaging content, collaborating with influencers, and utilizing paid advertising.

  • Create high-quality and engaging content that resonates with the target audience

  • Collaborate with influencers to reach a wider audience and increase brand visibility

  • Utilize paid advertising to promote reels to a larger audience and drive traffic to the website or product page

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Interview Process at Fortunech Immizone

based on 7 interviews
1 Interview rounds
One-on-one Round
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