McKinsey & Company Marketing and Sales Analyst Interview Questions and Answers

Round: technical test
Experience: Technical test is a typical McKinsey Problem Solving Test (PST) of 1 hour.

Tips: Sample tests are easily available on the internet and doing those helps a lot in getting a clear understanding of the approach. I took all the PSTs I could find online and focused on how some specific type of questions need to be answered.

Round: aptitude test
Experience: There was a 30 min aptitude test and we had to write a statement of purpose with that.

Round: interview round 1
Experience: It was kind of an HR round for me. The interviewer asked me to introduce myself first and when I said I’m from Rajasthan, the interview converted into a conversation as the interviewer was also from Rajasthan and started telling me his story, his birth place, schooling, marriage and everything (weird I know). Then we talked about which all companies’ interviews I have lined up and what is my preference. So, my first round was a normal 15 min chit chat with the interviewer.

Round: interview round 2
Experience: This was with the Head of their marketing & sales department. The lady asked me to introduce myself and then to explain any one of the projects mentioned in my resume. After I did, she seemed pretty impressed as the project was in Econometrics including regressions and related things which is the kind of knowledge they were expecting from the candidates. She in fact told me that I seemed to be the perfect match for that profile. And then she asked me some general HR questions.


Round: interview round 3
Experience: It was a technical round. There were two interviewers and they first checked my knowledge of sales and marketing terms if I know any. After I mentioned that I don’t know any of the terminologies, they explained to me some which were required to solve the case. Then I was asked to do the case which had 3 parts (it was pretty time consuming and thought provoking), first 2 parts had a sales & marketing funnel (look up for what a funnel is, they explained to me then) drawn on a paper and numbers of sales for two firms, our client and a competitor, I had to make some suggestions to improve the numbers. In 3rd part, I had to build a model to incorporate the suggestions which required knowledge of regression models. This took around 40-45 minutes and then I was asked to ask questions if I had any.

General Tips: Do’s :
Be confident. Half of your battle is won already if the interviewer finds you a confident, enthusiastic candidate (this is what worked in my favour I think)

Don’ts :
1. Don’t take your resume lightly, during interviews this is the only tool which will help you drive the interview in your favour.
2. Don’t hesitate to say it out loud if you don’t know something. This will never be held against you.
3. Don’t panic. Keep calm even if you know you’re screwing the interview.

College Name: IIT Kanpur