The company wants to launch a premium credit card. How would you strategise to target the right customer segment? Complete thought process around the case was asked.

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Accepted Answer

To target the right customer segment for a premium credit card, I would analyze customer data, conduct market research, and create targeted marketing campaigns.

Conduct market research to identify potential customer segments who are likely to be interested in a premium credit card.
Analyze existing customer data to understand spending habits, income levels, and credit history to identify potential target segments.
Create targeted marketing campaigns that highlight the benefits and features of the premium credit card to attract the identified customer segments.
Offer incentives or rewards that appeal to the target segments, such as exclusive access to events, travel perks, or cashback rewards.
Collaborate with sales and marketing teams to ensure the messaging and targeting align with the identified customer segments.

The company wants to launch a premium credit card. How would you strategise to target the right customer segment? Complete thought process around the case was asked.

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