Type of research Difference between primary and secondary research What is STP Difference between qualitative and quantitative Difference between open ended and close ended questions What is a questioner

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Accepted Answer

Answering questions related to research and survey methods.

Primary research involves collecting data directly from original sources, while secondary research involves using existing data sources.
STP stands for Segmentation, Targeting, and Positioning, which are key marketing strategies to identify and target specific customer segments.
Qualitative research focuses on understanding opinions, motivations, and behaviors through open-ended questions and observations, while quantitative research involves collecting numerical data through closed-ended questions and statistical analysis.
Open-ended questions allow respondents to provide detailed and subjective responses, while closed-ended questions offer predefined response options.
A questionnaire is a research instrument consisting of a set of questions used to gather data from respondents.