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I applied via Company Website and was interviewed in Mar 2024. There were 2 interview rounds.
Write a full PRD and 12 page slide in 2 days
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I applied via Campus Placement
To increase revenue by 5%, Words with Friends can introduce premium features, offer in-app purchases, and run targeted ads.
Introduce premium features such as exclusive game modes, power-ups, and customizations.
Offer in-app purchases for virtual currency, which can be used to buy premium features or unlock levels.
Run targeted ads that are relevant to the players' interests and demographics.
Collaborate with brands to off...
Farmville for Christmas with celebrity-based games. Design puzzles for customer engagement.
Identify customer segment interested in Farmville and Christmas themes
Design celebrity-based games to attract and engage players
Create puzzles related to farming, Christmas, and celebrities
Ensure a core loop that encourages players to complete tasks, earn rewards, and progress
Examples: Celebrity-themed farm decorations, celebrity...
The core loop of the game involves the player completing tasks to earn rewards and progress through levels.
Player completes tasks to earn rewards
Rewards help player progress through levels
As player progresses, tasks become more challenging
Loop repeats as player completes more tasks and progresses through levels
I applied via Campus Placement
Implementing a feature to increase revenue by 5%
Analyze current revenue streams and identify areas for improvement
Research market trends and customer preferences to identify potential new revenue opportunities
Develop and test new features or enhancements to existing products/services
Implement pricing strategies or promotions to drive sales
Monitor and analyze the impact of the feature on revenue
Continuously iterate and
The case solution involved analyzing customer data and identifying key pain points to develop a new product feature.
Conducted customer interviews to gather feedback
Analyzed data to identify common pain points
Developed a new product feature to address identified pain points
Tested the feature with a small group of customers
Refined the feature based on feedback
Launched the feature to all customers
Possible causes of decreasing DAU
Changes in user behavior or preferences
Technical issues or bugs
Competition from other products
Lack of new features or updates
Poor user experience or interface
Marketing or advertising changes
Economic or societal factors
Seasonal fluctuations
Security concerns or breaches
Reasons for revenue/users decreasing
Decrease in demand for product/service
Increased competition
Poor marketing strategy
Product/service quality issues
Economic downturn
Changes in consumer behavior
Lack of innovation
Pricing strategy
Technical issues
Seasonal fluctuations
Doubling XP received per match would likely increase player engagement and retention, but could also impact game balance.
Increased XP could incentivize players to play more matches and spend more time in the game.
Higher XP rewards could also attract new players to the game.
However, doubling XP without adjusting other game mechanics could lead to imbalances in player progression and rewards.
It's important to consider th...
To increase purchase/spend on the app, we can focus on improving user experience, offering discounts and promotions, and implementing a loyalty program.
Improve user experience to increase engagement and retention
Offer discounts and promotions to incentivize purchases
Implement a loyalty program to reward frequent users
Personalize recommendations and offers based on user behavior
Optimize pricing strategy to maximize reve...
Graph based- level based games-users playing suddenly drop at level 6
For this round, try to show the breadth of thinking by coming up with multiple features and solutions. Also discuss the priority. Having some knowledge of mobile games could help understand some questions better but it is not a MUST. You canask for explanation or clarifications on what the flow of the game is and the interviewer would provide the same.
Puzzle-ant at every corner of an equilateral triangle. What is the probability that 2 ants clash if all the ants start moving simultaneously in either direction?
Design a scoring mechanism to decide winner of a game based on outfit design (creativity is the criterion)
I applied via Campus Placement
Candy crush is seeing a steep drop in the number of users between level 6 and 7.What can be the causes?
The difficulty level (too high in level 7) or fatigue (people are getting bored/tired by the time they reach level 7)
What test would you perform to find the cause?
Make the difficulty of level 7 same as level 6. If we see the same pattern, it would be due to fatigue
What's another way to do the test?
Replace level 5 with level 7. If the problem is difficulty, we would now see a drop between level 5 and 6.
Amazon saw a very steep decrease in revenue today.What would be the first question you would ask? Answer to that question should lead to 2 different approaches.
Was there a drop in number of users visiting the site? If yes, we need to check why users did not visit amazon for their purchases. If no, we need to check why they purchased less as compared to regular amount.
There was no drop in the DAU. Nothing external. No change in functionality of the site. Now how will you proceed?
Trace the user journey:
1) Lands on the home page (we know the user has visited)
2) Types in the search box or clicks on one of the categories or offers
3) Lands on results page (list of products, filters, etc.)
4) Clicks on filters to narrow down the results or clicks on an item
5) Lands on the product details page and selects buy now or goes back
6) Cart and Payment pages
There was a drop in users reaching the product details page. What would be your thought process (general idea not specific to a product category)?
Means users are reaching the results page but not going forward. Factors: Relevance and Product Descriptions.
Evaluate each one of them to check if something has changed Relevance: Clicks on first page of results? Position of the clicked item in the list? Navigation to 2nd page? Usage of filters? - Change in these statistics can tell us if the results were relevant to what user was looking for.
Product Description: Name, Short desc, Reviews, Amazon fulfilled, prices - Check if any of these factors have changed for the category that would be facing the problem.
A game where you get to dress up avatars using different apparels, jewelry, etc. As creativity is subjective, how will you judge the work of players and build a points system?
I don’t fully remember my answer, but following were some of the points I made: • Let players judge each other's work • Provide incentives for players to judge as many avatars as possible • Show them two avatars and let them pick the best one. The picked one gets points. This provides a frame of reference for players to judge.
Per day revenue of Swiggy in Hyderabad. Puzzles: 2 ropes of different lengths and non-uniform cross sections/density. Each takes 1 hr to burn. Measure 45 mins. 1 ant on each vertex of a triangle. Each can go along any of the two sides connected to the corner. Find the probability that none of the ants collide.
: (Dos and Don’ts, What went wrong.. , What went right.. etc.) Interviewer was pretty chill and very helpful. Whenever I was going in the wrong direction, he was asking me questions that can help me get back on track. Also, as they provided multiple cases, don’t worry if you screw up one case. So be calm and take your time to answer the question. They were looking to understand how you think, and not for a structure from any book.
Did you clear the round?
Yes
Design a mobile game where players match colored tiles to earn points.
The game should have a grid of colored tiles that players can tap on to select.
Players earn points by matching tiles of the same color in a row or column.
Include power-ups or special tiles to add excitement and strategic elements.
Add levels or challenges to keep players engaged and motivated.
Consider adding social features like leaderboards or multip...
The wireframes for the Associate Product Manager interview question.
Create wireframes for each screen or page of the product
Include key elements such as navigation, content layout, and interactive elements
Use tools like Sketch, Adobe XD, or Balsamiq to create the wireframes
Ensure consistency in design and user experience across screens
Consider user flows and interactions to guide the wireframe design
Implement a subscription model with a fixed monthly fee instead of paying for each bat.
Introduce a subscription plan where the person pays a fixed monthly fee to access all the bats.
Offer different subscription tiers with varying benefits to cater to different customer needs.
Provide additional perks or discounts for long-term subscribers to incentivize continued payment.
Consider offering a limited-time trial period to ...
To identify the problem causing the drop in revenue, I would analyze various factors such as user feedback, app performance, market trends, and competitor analysis.
Analyze user feedback to identify any issues or dissatisfaction with the app.
Evaluate the app's performance metrics such as user engagement, retention, and conversion rates.
Conduct market research to understand any shifts in user preferences or competitive o...
To address decreasing conversion rates, I would analyze the data, identify the root causes, and implement targeted strategies.
Analyze conversion data to identify trends and patterns
Identify potential barriers or friction points in the conversion process
Conduct user research and gather feedback to understand user behavior
Optimize landing pages and user flows to improve conversion rates
Implement A/B testing to experiment...
To design a subscription based model, I would follow a systematic approach involving market research, pricing strategy, value proposition, and customer segmentation.
Conduct market research to identify target audience and their needs
Determine pricing strategy based on market analysis and competitor benchmarking
Define the value proposition of the subscription model, highlighting benefits and unique features
Segment custom...
Prepare a slide deck
You will be mapped with seniors from flipkart.
As per prior work exp
I applied via Campus Placement and was interviewed in Nov 2021. There were 3 interview rounds.
We had to pitch a product that solved any real-life problem.
Product Case Study
I applied via Campus Placement and was interviewed before May 2023. There was 1 interview round.
No, Flipkart should not enter the cattle trading market due to lack of expertise and potential ethical concerns.
Lack of expertise in the cattle trading market may lead to poor decision-making and financial losses.
Cattle trading involves ethical considerations such as animal welfare and sustainability, which may not align with Flipkart's values.
Entering a new market requires significant resources and investment, which m
I applied via Campus Placement
Zynga had asked for a case submission (Pick any product and increase its revenue by 5%)so first few questions were based on that
I had suggested for monetization by introduction of new feature and questions revolved around that feature.Why do you think people will pay for it? How can you use data to justify if such a feature is required? Be very specific w.r.t to defining customer journey and what are the data points that you will collect through the journey to verify feature requirement before you build it
Final question was, give a 2 min pitch for this feature to your senior and
how you will convince your bandwidth crunched technical resource to build this
feature
Further, he gave additional problem solving of an e-commerce platform. Bounce rate of an ecommerce website if up by 20%, what do you think is the reason.
Structure is very important here. Be well versed with the e-commerce funnel and which KPIs you will look at to know what is going on. I started by asking the device type questions (Mobile vs Desktop), he said the bounce rate is in mobile app and not website. Further I asked for a trend (as in for how long we see this increment). To this he mentioned that the bounce rate has increased suddenly in one day span. Post this I went into the ecommerce funnel and tried to identify from which page customers were leaving the application. Once that was narrowed down, I asked for has there been any UI changes in this one-day span. It turned out that technical team had done some UI changes because of which few call to action buttons were not visible on the mobile screen (less than 4inch screen).
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