What is website personalisation?

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Accepted Answer

Website personalisation is the process of tailoring a website's content and user experience to meet the specific needs and preferences of individual users.

It involves using data such as browsing history, location, and demographics to create a unique experience for each user.
Examples include showing personalized product recommendations, displaying content based on past behavior, and using targeted messaging to encourage specific actions.
Personalisation can improve user engagement, increase conversions, and enhance customer loyalty.
It requires careful planning and implementation to ensure that personalisation efforts are effective and not intrusive or creepy.

What is website personalisation?

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