Infoplus Technologies Marketing Manager Interview Questions and Answers

Q1. How to migrate UA to GA4
Ans. 
Migrating UA to GA4 involves setting up a new GA4 property and updating tracking codes.
• Create a new GA4 property in Google Analytics

• Update tracking codes on your website or app to include GA4 tags

• Set up data streams to collect data in GA4

• Review and adjust event tracking as needed

• Compare data between UA and GA4 to ensure accuracy
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Q2. What is Pmax, when to use and why?
Ans. 
Pmax is the maximum power output of a solar panel, used to determine the peak performance of the panel.
• Pmax is the maximum power output of a solar panel under standard test conditions (STC).

• It is typically measured in watts (W) and is used to determine the peak performance of the panel.

• Pmax helps in comparing the efficiency and performance of different solar panels.

• It is important to consider Pmax when designing a sola...read more
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Q3. How to create product feed in merchant center?
Ans. 
Product feed in Merchant Center can be created by uploading a data feed containing information about your products.
• Create a data feed with product information such as ID, title, description, price, availability, and image link

• Upload the data feed to Google Merchant Center

• Ensure the data feed is compliant with Google's requirements and policies

• Monitor and optimize the product feed regularly to ensure accurate and up-to-
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Q4. What is 301 & 301redirection?
Ans. 
301 & 301 redirection are HTTP status codes used for permanent redirection of URLs.
• 301 is a HTTP status code indicating that the requested resource has been permanently moved to a new location.

• 301 redirection is used to redirect users and search engines from an old URL to a new URL.

• It is important for SEO as it helps in maintaining link equity and ensuring that users reach the correct page.

• Example: If a website changes...read more
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Q5. Why use canonical tag?
Ans. 
Canonical tags are used to prevent duplicate content issues and consolidate link equity.
• Prevents duplicate content issues by specifying the preferred version of a web page

• Consolidates link equity by directing search engines to the canonical URL

• Helps improve SEO performance by avoiding content duplication penalties
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Domain bases MCQ questions

Q1. EXPLAIN SEO IN DETAIL
Ans. 
SEO stands for Search Engine Optimization, which is the process of improving a website's visibility on search engines.
• SEO involves optimizing website content, meta tags, and backlinks to improve search engine rankings.

• Keyword research is crucial for SEO to target relevant search terms that users are likely to use.

• On-page SEO includes optimizing content, headings, and images, while off-page SEO focuses on building quali...read more
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Q1. General question
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Q1. Tell me about your self.
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Q1. Explanation of Google ads.
Ans. 
Google Ads is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users.
• Google Ads is a pay-per-click advertising platform where advertisers bid on keywords to display their ads in search results.

• Advertisers can create text ads, display a...read more
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Q2. Explanation of Google analytics
Ans. 
Google Analytics is a web analytics service that tracks and reports website traffic, providing insights into user behavior and website performance.
• Google Analytics tracks website traffic and user interactions.

• It provides data on user demographics, behavior, and acquisition.

• The platform offers reports on website performance, conversions, and goals.

• Google Analytics can be used to optimize marketing strategies and improve...read more
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Q3. Why need to create campaign page for Google ads.
Ans. 
Campaign pages for Google ads help in creating targeted landing pages for specific ad campaigns.
• Campaign pages allow for customization and optimization for specific keywords and target audiences.

• They help in improving ad relevance and quality score, leading to better ad performance.

• Campaign pages can track conversions and provide valuable data for analyzing campaign success.

• They can also improve user experience by prov...read more
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Q4. How to connect google data studio with Google analytics
Ans. 
Connect Google Data Studio with Google Analytics by creating a new data source in Data Studio and selecting Google Analytics as the connector.
• Create a new report in Google Data Studio

• Click on 'Create' and select 'Data Source'

• Choose Google Analytics as the connector

• Authenticate and select the Google Analytics account and property you want to connect

• Select the views and metrics you want to include in your report
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Q1. What are your skillsets and how would they apply to this role?
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Q1. How do you handle work challenges?
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