India1 Payments Digital Marketer Interview Questions and Answers

Q1. What is your area of expertise
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Q1. How would you tackle the rising costs of customer acquisitions?
Ans. 
To tackle rising costs of customer acquisitions, I would focus on optimizing digital marketing strategies and improving customer retention.
• Analyze and optimize digital marketing campaigns to ensure maximum ROI

• Implement targeted advertising campaigns to reach the right audience

• Leverage data analytics to identify and target high-value customers

• Improve customer retention through personalized marketing and loyalty programs

• ...read more
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Q1. Why do u want to join this company.
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Q1. Design marketing campaign for company
Ans. 
Create a multi-channel marketing campaign to increase brand awareness and drive sales for the company.
• Identify target audience and create buyer personas

• Develop compelling messaging and creative assets

• Utilize a mix of digital marketing channels such as social media, email, and PPC advertising

• Implement a content marketing strategy to provide value to customers

• Track and analyze campaign performance to make data-driven opt
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Q1. What is role about
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Q1. Explain housing finance.
Ans. 
Housing finance involves providing loans to individuals or families to purchase or renovate a home.
• Housing finance typically involves a financial institution lending money to individuals or families to purchase a home.

• The borrower then repays the loan amount plus interest over a specified period of time.

• Interest rates, loan terms, and eligibility criteria vary depending on the lender and the borrower's financial situat...read more
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Q1. Financial Markets, shares, debentures financial reports making overall excel outlook questions
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Machine coding round, try to come up with at least one working requirement

Q1. Low level design
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Q2. Cant share the exact quesy
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Q1. High level design
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Q1. Hiring manager round
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Q1. Which programming language would you use in which situation?
Ans. 
I would use Python for data analysis, Java for enterprise applications, and JavaScript for web development.
• Python - data analysis, machine learning, scientific computing (e.g. pandas, numpy)

• Java - enterprise applications, backend development (e.g. Spring framework)

• JavaScript - web development, front-end development (e.g. React, Angular)
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Create a service to assign a delivery operator

Q1. Design Uber ride assignment system
Ans. 
Design a system for assigning Uber rides efficiently and fairly
• Use a matching algorithm to pair riders with drivers based on location, availability, and other factors

• Implement a dynamic pricing system to incentivize drivers to accept rides in high-demand areas

• Consider implementing a rating system for both riders and drivers to ensure quality service

• Utilize real-time data and analytics to optimize ride assignments and r
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Q1. Design BookMyShow
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Q1. What qualities do you see in a leader
Ans. 
A leader should possess qualities such as communication skills, empathy, decisiveness, and the ability to inspire and motivate others.
• Communication skills - A leader should be able to effectively communicate with team members, stakeholders, and other leaders.

• Empathy - A good leader should be able to understand and relate to the emotions and experiences of others.

• Decisiveness - Leaders should be able to make tough decis...read more
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This was a live coding round where the problem statement was shared 15 minutes before the interview. The time duration was 2 hours.
The problem statement was a Driver allocation system. I had to write few APIs such as:
1) take input for source, destination, distance
2) allocate free driver to new booking
3) record driver's

The complete backend app had to be developed for this to make a working code. The database, language was completely free for choosing.
The program had to be developed on the system and code had to be shared on mail later.

Q1. Write a code in Go to find kth minumum element from a given list of numbers.
Ans. 
Code in Go to find kth minimum element from a given list of numbers.
• Sort the list of numbers in ascending order

• Return the kth element from the sorted list
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Q2. How do goroutines work internally?
Ans. 
Goroutines are lightweight threads that are managed by Go runtime.
• Goroutines are created using the 'go' keyword.

• They are multiplexed onto OS threads by Go runtime.

• They communicate using channels.

• They are scheduled cooperatively, not preemptively.

• They have a small stack size (2KB) compared to OS threads.

• They are used extensively in Go for concurrency and parallelism.
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Q1. Design a system for food delivery app like Swiggy. Then questions based on the design.
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